[Toronto, Canada, March 2024] – Aperol, a brand recognized around the world as being a spontaneous and lighthearted backdrop to shared connections between friends, proudly announces Patricia Jaggernauth as its newest summer ambassador serving as the inaugural Chief Joy Officer in Canada.
Campari Canada has bestowed upon Patricia the symbolic title of Chief Joy Officer for Aperol in Canada to honour her dedication to celebrating life’s moments.
As Chief Joy Officer, Patricia will serve as the official summer ambassador for Aperol in Canada, infusing the brand’s vibrant essence into events nationwide, including Aperol’s presence at esteemed festivals across the country.
Embracing Aperol’s mission to inspire groups of friends to come together and savour life’s moments, Patricia will lead the charge in elevating celebrations across the nation, igniting the spirit of joy in every gathering.