Durana Elmi, the philanthropist and entrepreneur, is poised to revolutionize the health and beauty sectors in the Middle East with her unique approach to “high-fashion wellness.” With the upcoming launch of her transformative brands in Dubai, Elmi is establishing herself as a global phenomenon. Already known as an entrepreneurial force with an unwavering commitment to female empowerment, Elmi believes that Dubai, regarded for its luxury and innovation, is the perfect backdrop for her fashion and wellness expansion.
“We have found through our research that the women of Dubai are seeking the very best in health and wellness,” she says. “That is why Dubai was a natural fit for us to amplify the ethos of empowering women. A beautiful community for those seeking not only wellness but a lifestyle that seamlessly integrates health, fashion and empowerment.”