The state of balancing professional success and personal fulfillment often seems like an impossible feat, Durana Elmi stands as a testament to the art of doing it all. As the Co-Founder & Chief Operating Officer (COO) of Cymbiotika, one of the largest wellness companies on the planet, Durana seamlessly integrates the roles of a devoted mother, loving wife, and accomplished business leader, all while maintaining her stunning beauty and enviable physique.
Durana Elmi’s journey to becoming a powerhouse in the wellness sector is a story of dedication, intelligence, and unyielding commitment. As co-Founder and COO of Cymbiotika, she oversees the day-to-day operations of her company, ensuring that every aspect of the business runs smoothly. Her strategic vision and leadership have been instrumental in propelling the company to its current status as a global wellness leader.
Under her guidance, the company has expanded its product lines, embraced innovative wellness technologies, and reached new markets, all while maintaining a steadfast commitment to promoting health and well-being. Durana’s expertise in operational management and her ability to inspire her team have been key factors in the company’s 10x growth over the last year propelling Elmi to the number two ranked female founder according to J.P. Morgan Chase.
Balancing Professional and Personal Life
Despite her demanding career, Durana Elmi remains deeply committed to her family. She is a dedicated mother who prioritizes the well-being and happiness of her children. Balancing the responsibilities of a high-powered executive and a hands-on parent requires remarkable time management skills and a supportive family environment, both of which Durana has cultivated.
As a wife, Durana shares a strong partnership with her husband Shahab Elmi and CEO & Co-Founder Cymbiotika, built on mutual respect, love, and shared goals. The couple are business partners in Cymbiotika and have been married for 25 years. Their relationship is a cornerstone of her ability to manage her various roles effectively. The couple supports each other’s professional and personal aspirations, creating a harmonious balance that allows them both to thrive.
Durana tells FLAUNT, “The love I have for my husband is eternal. We are more than a partnership, we are one. We have two beautiful daughters who I need to lead into this world knowing love is real and it is wise to the ones that embrace its destiny. It’s not about finding your other person, it’s about finding you in the other person so you become powerful together.”
Beyond her professional and familial responsibilities, Durana Elmi is an embodiment of the wellness principles she advocates. Her dedication to maintaining a healthy lifestyle is evident in her radiant beauty and fit physique. She practices what she preaches, incorporating wellness routines into her daily life that include balanced nutrition, regular exercise, and mindfulness practices.
Durana’s beauty is not just skin-deep; it reflects her holistic approach to health and well-being. Her commitment to self-care and personal wellness serves as an inspiration to many, demonstrating that beauty and health are inextricably linked.
Inspiring Women Everywhere
Durana Elmi’s story is one of inspiration and empowerment. She exemplifies how women can achieve their professional ambitions without sacrificing their personal lives. Her ability to excel in her career while being a devoted mother and wife offers a powerful message to women everywhere: “it is possible to have it all.”
By sharing her journey, Durana encourages women to pursue their dreams and break through the barriers that often limit their potential. Elmi states, “Women are so powerful when they believe in themselves. I came from nothing and my story isn’t a miracle, my story is still being written because I will never give up on me.”
Photo credit: Laura Bravo Mertz
Art direction: Maka Uddin