Adam Cohen, the 21-year-old founder of STIC, took center stage at AdWeek New York to launch his innovative advertising tech company, offering a fresh take on mobility-based income generation. STIC’s platform transforms everyday vehicles into mobile billboards, allowing drivers to earn extra money simply by displaying branded stickers on their cars. During his presentation, Cohen outlined STIC’s ambitious roadmap, emphasizing how the startup is set to disrupt conventional advertising by bringing targeted, localized ads directly to roadways.
STIC’s premise is straightforward: drivers apply removable branded stickers to their vehicles and earn up to 14 cents per mile, with earnings tracked via the STIC app. Early users have been enthusiastic, and brands are taking notice as STIC offers a hyper-localized advertising channel that targets specific regions and demographics in a way that billboards or digital ads cannot. Cohen shared, “STIC isn’t just about adding income streams; it’s about reimagining how brands can connect with people through the simplest, most overlooked spaces—our cars and our commutes.”
STIC’s technology not only tracks the location of each vehicle but also leverages data insights to optimize ad placements, ensuring that brands reach their target audiences at the most relevant times. Initially launched in California, the startup is rolling out in New York City and Las Vegas in the coming months, with partnerships already in place with five major brands, including Aflac. Cohen revealed that his ultimate goal is to secure 30 brands on the platform by next year, significantly expanding STIC’s footprint.
Cohen also shared his personal journey, crediting AdWeek as the ideal platform for STIC’s debut, where he could share insights and connect with industry leaders. The young entrepreneur’s passion for innovative adtech solutions has driven STIC’s development from concept to reality, and his vision is clear: to revolutionize ad placement while offering drivers a simple way to monetize their daily drives.
For more information on how to get involved with STIC as a driver or brand, visit drivestic.com.