Shahab Elmi and Durana Elmi, the husband-and-wife founders behind Cymbiotika, have been recognized on Modern Luxury San Diego’s 2026 Power List, an annual feature highlighting influential leaders shaping the region’s business, culture, and innovation landscape.
As Co-founder and CEO, Shahab Elmi has helped grow Cymbiotika into one of the most recognizable wellness brands in the country through a focus on transparency, science-backed formulations, and consumer education. Alongside him, Co-founder and COO Durana Elmi has played a pivotal role in the company’s expansion, overseeing operations, brand development, and customer experience.
Their inclusion on this year’s Power List reflects not only the continued growth of Cymbiotika but also their impact on the broader wellness industry. Together, the Elmis have built a company that has helped redefine how consumers approach preventative health while maintaining a strong commitment to quality and innovation.
The recognition places Shahab and Durana among San Diego’s most influential executives, entrepreneurs, and changemakers, underscoring the significant role they continue to play in shaping the future of health and wellness.
