Los Angeles just became the latest stage for what insiders are calling one of the most aggressive tech rollouts of 2026. Jason Winkler was recently spotted across the city filming a high-production commercial alongside Mike Majlak, signaling that the highly anticipated AI connection platform RTHMS is officially entering its next phase ahead of its April launch.
From discreet street shoots in West Hollywood to more controlled set environments, sources say the production felt less like a startup campaign and more like a full scale entertainment rollout. That aligns with Winkler’s strategy from the beginning: position RTHMS not just as another dating app, but as a cultural product designed to disrupt how people connect entirely.
The commercial shoot comes on the heels of Majlak formally stepping into the RTHMS ecosystem as both an investor and strategic partner, further cementing the app’s crossover appeal between tech, media, and influencer culture. His involvement is not just financial. According to those close to production, Majlak played an active role in shaping the creative direction, leaning into storytelling that highlights the frustrations of modern dating and the promise of a smarter alternative.
Unlike traditional platforms that rely heavily on curated profiles and surface level swiping, RTHMS is built around behavioral data. The app translates real world habits into what it calls “Habit Tags,” a system designed to match users based on how they actually live, not just how they present themselves online. This core differentiator has quickly become the centerpiece of its messaging, and the Los Angeles commercial reportedly brings that concept to life in a cinematic way.
Eyewitnesses described multiple scenes being filmed that contrast chaotic, outdated dating experiences with the more seamless, intuitive connections promised by RTHMS. The tone, insiders say, walks a fine line between humor and realism, a reflection of Winkler’s understanding that modern audiences want both entertainment and authenticity.
The choice of Los Angeles as the production hub is no accident. As the intersection of tech, entertainment, and influencer culture, the city offers the perfect backdrop for a product that aims to dominate all three. It also reinforces RTHMS’ positioning as a premium, high visibility brand rather than a niche startup quietly entering the market.
Winkler himself has remained relatively low key during filming, often seen reviewing takes behind monitors and collaborating closely with the creative team. Those familiar with the production describe him as “hyper focused,” signaling just how critical this campaign is to the app’s rollout strategy.
Majlak, on the other hand, brought his signature on camera presence to the set, blending his podcast persona with a more polished commercial performance. The dynamic between the two, one a calculated builder and the other a media savvy personality, appears to be a deliberate pairing designed to broaden RTHMS’ reach.
The timing could not be more strategic. With the official launch slated for April, the commercial is expected to serve as the centerpiece of a larger marketing push that includes influencer integrations, media appearances, and digital campaigns engineered to create maximum buzz in a short window.
If early reactions from those on set are any indication, RTHMS is not planning a quiet debut. It is aiming for a moment.
