FORBES Travel Guide

Forbes Travel Guide is a prestigious global authority on luxury hospitality, known for its comprehensive and meticulous rating system that evaluates hotels, restaurants, and spas worldwide. Originally established in 1958 as Mobil Travel Guide, it was the first organization in the United States to offer a star rating system for the hospitality industry. In 2009, the company was rebranded as Forbes Travel Guide, continuing its legacy under the Forbes name, which is synonymous with excellence and integrity.

Forbes Travel Guide's star ratings are considered the gold standard in the luxury travel industry. Properties are evaluated based on a rigorous set of criteria that assess every aspect of the guest experience, from the quality of service and amenities to the attention to detail and overall ambiance. The guide's anonymous inspectors visit each property and test them against up to 900 objective standards, ensuring that only the finest establishments earn the coveted Five-Star, Four-Star, or Recommended ratings.

In addition to its ratings, Forbes Travel Guide offers in-depth reviews and insights into the world of luxury travel, providing travelers with trusted recommendations for the best accommodations, dining, and wellness experiences across the globe. The guide covers a wide array of destinations, from iconic cities to remote resorts, catering to travelers who seek the highest levels of comfort, service, and sophistication.

Beyond its consumer-focused offerings, Forbes Travel Guide also plays a significant role in the hospitality industry, working closely with luxury brands to enhance their service standards. The guide offers training and consulting services to help properties achieve and maintain the level of excellence required for Forbes' prestigious ratings. This collaboration ensures that Forbes Travel Guide remains at the forefront of industry trends and continues to elevate the standards of luxury hospitality.

Forbes Travel Guide's influence extends across the globe, with its star ratings and awards recognized as benchmarks of quality in the travel industry. Whether for seasoned luxury travelers or those seeking the best experiences on their journeys, Forbes Travel Guide remains a trusted resource, synonymous with exceptional service, luxurious comfort, and unforgettable experiences.